Melody Tuyet-Mai de la Fe was born in Adelaide, South Australia, and began her professional journey in the modeling industry at just 14, stepping into the Australian fashion scene with a natural ease and curiosity. By 18 her ambitions took her to Asia, where she began building an international career — a leap that marked the start of over 15 years in the global fashion industry. From Melbourne runways to Milan studios and New York streets to the shores of Miami, Melody gradually found her footing in some of the world’s most vibrant fashion capitals.

​

Her creative interests, however, didn’t stop at modeling. After spending years in front of the camera, Melody developed a desire to explore visual storytelling from a different perspective. Photography became her chosen outlet, allowing her to express a deep appreciation for feminine beauty, emotional nuance, and artistic detail. What started as a personal passion soon grew into a full-time creative pursuit and from 2019 she was working as a full time freelance photographer, shooting everything from fashion campaigns to personal portrait clients & more.

​

In early 2022, a new chapter began when Melody transitioned into the world of marketing. She embraced an opportunity to broaden her creative influence, stepping into the role of Marketing Director at Think Hospitality. There, she became an integral part of the team, helping shape visual campaigns and content strategies for a portfolio of high-end hospitality clients. She continued to wear many creative hats including producer, creative director and editor-in-chief, leading campaigns and overseeing multiple print publications within the Think Hospitality network.

​

At the end of 2025, Melody stepped into the next evolution of her creative marketing journey when she was promoted to Chief Marketing Officer at Think Hospitality. This milestone marked a new chapter in her career, expanding her leadership role and influence across hospitality branding, creative strategy, and campaign development.​ 

 

Mai Creative began as a personal passion project before organically evolving into a full-service creative agency. Although no longer operating as an active, client-led business, Mai Creative now functions as a portfolio for Melody's hospitality clients and her personal creative projects. Mai Creative remains a space where passion projects come to life and a reminder that creativity doesn’t switch off, even as careers evolve. ​

​